CHERRY BOMBE 100:
Bakers & Makers
Daina Trout, the CEO and co-founder of Health-Ade, is an inspiration to food entrepreneurs everywhere. She and her co-founders took the kombucha brand from a boot-strapped beverage sold at a single farmers’ market to a nationally-distributed product with a devoted customer base. There were plenty of bumps along the way, as they quit their day jobs and maxed out their credit cards, but they soon found themselves with a phenomenon on their hands. Today, Health-Ade is emerging as the drink of choice for a generation that avoids soda and embraces wellness.