CHERRY BOMBE 100:
Bakers & Makers
That old adage, “Never meet your heroes,” couldn’t be further from the truth for Sarah Weiner, executive director of the Good Food Foundation. The sustainable food champion met her role model, Alice Waters, while working at Slow Food International’s headquarters in Bra, Italy. Sarah ended up moving to Berkeley to be Alice’s assistant. She later launched Slow Food Nations, spearheading the United States’ largest-ever sustainable food event, which drew 85,000 people. In 2010, Sarah started the Good Food Awards, an annual celebration of craft food and drink producers nationally. Chefs, writers, grocers, farmers, activists, and academics in the food space sift through over 2,000 indie purveyors to select the year’s best sustainable, small-scale food and drink companies. The Good Food Awards has helped bring sales and attention to hundreds of indie brands, making her a retail saint of sorts.