Avec’s Dee Charlemagne On Building A Beverage Start-Up
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The beverage category is a crowded place these days, especially with all the launches in the low-ABV and no-alcohol space. (Why are there so many spiked seltzers?) But that didn’t deter Dee Charlemagne, co-founder of Avec, the fizzy mixers you can drink straight up or in a cocktail or mocktail. The brand launched early in the pandemic and has found a devoted audience for its modern flavors, ingredients, and low-to-no-sugar stance. Dee joins host Kerry Diamond to talk about entrepreneurship, funding, Starbucks super fans, and the future of Avec.
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