Alice Co-Founder Charlotte Cruze: The Future Is Shroomy
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In this episode, we look into the future with Charlotte Cruze, co-founder of Alice, the wellness brand specializing in functional mushrooms. Charlotte explains how this category of mushrooms differs from culinary and psychoactive mushrooms, how she and Lindsay Goodstein have built their brand, and how they draw inspiration from the likes of Alice in Wonderland and Harry Styles. Charlotte and host Abena Anim-Somuah also talk about her career in food marketing, what it was like working on the TBH hazelnut spread brand while simultaneously boot-strapping Alice, and her adventures promoting the brand via a vintage ice cream truck at hot spots like Coachella. Plus, don’t miss Charlotte’s Future Flash Five predictions and her voicemail to her future self.
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