Twrl Milk Tea Co-Founder Olivia Chen: The Future Is Tea Lattes
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In this episode, we look into the future with Twrl Milk Tea co-founder Olivia Chen, a beauty industry executive turned beverage entrepreneur. Olivia is a first-generation daughter of Taiwanese immigrants and grew up drinking milk tea. She and Pauline Ang, her friend and co-founder, launched the organic and vegan brand during the pandemic and have hustled ever since to establish Twrl and build a market in the U.S. for canned milk tea and packaged boba pearls. Olivia talks to host Abena Anim-Somuah about growing the brand through sampling; collaborating with other creatives in the AAPI space; and funding Twrl through pitch slams, grants, and their own savings. It’s an honest look at how to establish a brand in the crowded CPG world. Don’t miss Olivia’s Future Flash Five predictions and her voicemail to her future self.
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