Paro Founder Umaimah Sharwani: The Future Is South Asian Comfort Food
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This week, we look into the future with Umaimah Sharwani, founder of Paro, a South Asian CPG food brand. An ode to Umaimah’s mother and her cooking, Paro features three products–boxed masoor daal, boxed kitchiri, and jarred tarka oil—to help you make South Asian comfort food at home in a snap. Umaimah grew up in a Pakistani household in Texas before heading to college. She worked in finance and then pivoted, spending time at Google, Fab.com, and Glossier before launching her own CPG brand. She joins host Abena Anim-Somuah to talk about building her brand, working with suppliers, the influence of her mom, and her vision for Paro. Don’t miss Umaimah’s voicemail to her future self and her Future Flash Five predictions.
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